If I was making my 2010 picks list today, I might have found a spot for Ross Stores (ROST), the holding company for Ross Dress for Less. Analysts have a hold or market perform rating on the stock, but that is meaningless to me. What does have meaning is 20% sales growth in a dismal year, contributing to a PEG ratio of .75 and an under market P/E of 12.66 (averaging trailing and future figures).

These are very good numbers, however, in reviewing some of the data points with Raphael P., a helpful broker in the Pleasant Hill, CA Wells Fargo (WFC) office, I was reminded that different financial sites have varying numbers. They usually vary by small fractions, as did the Wells data compared to the Aol (AOL) Money and Finance site, so I would encourage investors to check multiple sources.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Ark Restaurants Corp. (ARKR) shares declined after Q4 earnings fell short of consensus expectations.
• Azz Inc. (AZZ) Q3 net income fell more than expected but the company reaffirmed its earnings outlook.
• Bed Bath & Beyond Inc. (BBBY) reported strong Q3 results, sending shares to a new 52-week high.
• Best Buy Inc. (BBY) declined to lift its earnings forecast despite strong December sales, send shares lower.
• Constellation Brands Inc. (STZ) lower Q3 earnings topped expectations and revenue declined as well.

Today's stock market was up more than it was not throughout the trading session, yet the feeling was more of an up-day after better than expected retail data and after more and more data points to a decent jobs figure for Friday's unemployment and non-farms payrolls data. Here were today's unofficial closing bell levels:

Dow 10,607.69 +34.01 (0.32%)
S&P 500 1,141.65 +4.51 (0.40%)
Nasdaq 2,299.00 -2.09 (-0.09%)

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Watch for some action out of mega-retailer Sears Holdings (SHLD), as the company placed its fiscal fourth-quarter earnings estimate "well above" expectations. Sears believes earnings for the current quarter will come in between $3.36 and $4.06 per share, far better than the Street's expected $2.65 per share.

The reason for the forecasting bravado is the fact that the company saw same-store sales growth during the past month thanks to strong performance from Kmart. As a matter of fact, Kmart outperformed Sears' stores in the past quarter, which it continued in the past month. Same-store sales at Kmart saw a 5.3% increase in December while Sears saw same-store sales drop 4.3%.

Stocks futures on Wall Street headed lower on Thursday in advance of fresh sales numbers from the nation's retailers and losses in foreign markets. Index futures showed the Dow Jones industrial average off by 29 points, while the Nasdaq and S&P 500 were down by 4.75 and 3.5 points, respectively.

After gains Wednesday, stocks ended the day mixed following the release of minutes from the Federal Reserve's two-day meeting last month. The record showed members differed over whether to continue or end stimulus and expressed concern about the nation's elevated unemployment rate, which they expect to remain high for some time. The Dow industrials added 1.66 points, while the Nasdaq lost 7.62 points and the S&P 500 ended nearly flat.

Last week, I talked about my recent purchase of GameStop (GME). I put forth my reasoning on the trade, mentioning the Christmas shopping season as being a potential catalyst for capital appreciation.

Well, the trade has gone horribly wrong this bleak Monday session. In case you didn't hear the news, the video-game chain sold off in a big way. As I write this, shares are off by a buck, and are priced at $24.32. The low on the day is $23.75. Volume, while not in panic-mode, is above average, and I expect it to possibly accelerate toward the end of the day.

TheStreet.com's Jim Cramer says you can't ignore the positive outlook of Phillips-Van Heusen's CEO.

Can you be as bearish about retail if the company that has almost half the dress shirt business in the country, the one that has more than half the neckwear in this country, the one that has more than 600 stores and is in Kohl's (KSS) (Cramer's Take), Wal-Mart (WMT) (Cramer's Take), Sears (SHLD) (Cramer's Take) and just about everyone else, tells you that things are booming?

Today's jobs data was not bad, relatively any way, but the housing delinquencies and foreclosure rates was just awful and not representative of anything good. The overseas selling had the markets soft this morning and despite a recovery off lows the 'positive green line' was never really in the cards at the end of the trading day. The retailers are also running soft because of excessive discounting and promotions before the holiday season even starts.

Here are the unofficial closing bell levels:

Dow 10,341.44 -84.87 (-0.81%)
S&P 500 1,094.90 -14.90 (-1.34%)
Nasdaq 2,156.82 -36.32 (-1.66%)

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Sears Holdings (SHLD) was selling off close to 5% at the time of this writing in reaction to the company's Q3 report. On an adjusted basis, the retailer lost 81 cents per share. That was better than the 90 cents lost in the comparable period, and it did beat the forecast as highlighted in our earnings preview.

I'm sort of shocked that the market didn't bid Sears higher. Going into the earnings news, the stock was hanging out near a 52-week high. Let's see, Wall Street sends the stock to the high point of the range, the release comes out, the loss isn't as bad as analysts expected it to be, and everyone sells. The market sure is strange sometimes, isn't it?

U.S. stock futures declined Thursday morning, pointing to a lower start on Wall Street as investors started weighing the possibility that stocks have run up too far and too fast ahead of the economy -- the economic recovery may not be as robust. The retail sector is in focus with several retailers reporting earnings. The tech sector could also experience pressure.

On Wednesday, stocks ended lower with technology shares leading the decline, and the Nasdaq composite down nearly half a percent. Results from Salesforce.com (CRM) and Autodesk (ADSK) weighed on the sector as Hewlett-Packard (HPQ) and Microsoft (MSFT) were among the leading decliners in the Dow.

On the heels of last week's better-than-expected earnings results from retailers Abercrombie & Fitch Co. (ANF), Kohl's Corp. (KSS), Macy's Inc. (M), Urban Outfitters Inc. (URBN) and Wal-Mart Stores Inc. (WMT) -- as well as disappointing numbers from Blockbuster Inc. (BBI) and JCPenney Co. Inc. (JCP) -- the coming week will bring results from more shopping- and strip-mall favorites.

TJX Companies Inc. (TJX), which operates T.J. Maxx and Marshalls stores in the U.S., settled a class action, announced share buybacks and raised its guidance in the third quarter. For the three months that ended in October, analysts surveyed by Thomson Reuters expect TJX to report earnings of $0.80 per share, up from $0.57 in the same period of last year. Revenue is expected to total $5.3 billion, or 10.2% higher than a year ago. So far, the full-year forecast is for a profit of $2.59 per share (+22.3%) on $20.0 billion (+5.5%) in sales.

Wal-Mart (WMT), which competes with chains such as Sears Holdings(SHLD), Costco (COST), and Target (TGT), reported results for the third quarter this morning. According to our Before the Bell piece, the famous -- and oftentimes controversial -- retailer beat expectations by a few pennies, earnings 84 cents per share from continuing operations. This was 9% better than the per-share profit earned in the comparable period.

Net sales went up only 1%. They were inhibited by the currency environment. But total sales aren't as relevant as same-store sales when it comes to this sector. If I were a shareholder of Wal-Mart, I would be very disappointed by the comps number, since it is the older locations which indicate how well a retailer is truly doing.

Sears Holding (NASDAQ: SHLD) closed at $68.09. SHLD is scheduled to report Q3 EPS on November 19. SHLD November call option implied volatility is at 49, puts are at 50; December calls are at 52, puts are at 62; verses its 26-week average of 50, according to Track Data, suggesting larger price movement. SHLD puts are more expensive than calls because SHLD is difficult to borrow.

Financial Select Sector - XLF overall volatility at 41; 26-week average is 43.

ISE Sentiment Index-ISEE closed at 154 on 11/3/09. ISEE 10-day moving average is 126.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

Back in June, there was a report on WalletPop that Sears (NASDAQ: SHLD) and Kmart spied on customers who participated in an online marketing study. The company paid participants in the study $10 if they would download and retain software for "My SHC Community."

The participants were told that the software would help them "participate in exciting, engaging, and on-going interactions" on their own terms. Sears noted that the software would only monitor the participants' online browsing. Not so, according to the Federal Trade Commission (FTC), which reported that the software captured secured sessions from participants -- including online banking. The FTC and Sears came to a settlement and the company was less than apologetic for its maneuver.

Not long ago, I found myself in Sears (NASDAQ: SHLD) buying a video game. While at the point of sale -- which was a nightmare, not because of anything related to the checkout process, but because a jerk cut in front of me and, after the completion of his transaction, proceeded to deluge the poor associate at the register with a bunch of random, techno nerd-talk that said associate clearly couldn't care any less about (but I digress) -- I noticed something pertaining to a Christmas Club card. Sounded interesting, but I didn't pay much attention to the selling material.

Well, last night I was checking out some articles at Brandweek.com, and lo and behold, I came across this one discussing the holiday card. You know how Christmas Clubs work at banks, correct? Same principle applies here. In a simple nutshell, you get the plastic, you store funds on it, and then you can access those funds later on in the season to acquire presents. It's basically like a gift card that you use for budgeting purposes. Not only is Sears involved in this, but so is Kmart. And there's a promotion going on that's mentioned in the article where you can earn a nominal amount of bonus money on it. I don't know the details; I would suggest checking with Sears/Kmart for further information.